The Daily Show features two Pittsburgh Pride celebrations in a segment on corporate sponsorship

An episode of The Daily Show that aired on June 18 features a segment on Pittsburgh Pride, specifically the questionable practice of Pride celebrations heavily sponsored by corporations.

On June 9, two Pride parades happened in Pittsburgh: the Pittsburgh Pride Equality March and People's Pride. The Pittsburgh Pride March drew controversy in previous years for its prominent sponsorship by EQT, a fracking company (EQT pulled back this year, now one of dozens of sponsors.) People's Pride is hosted by by transgender shelter SisTers PGH.

The segment features comedian and Daily Show correspondent Jaboukie Young-White interviewing the leaders of both events, as well as attendees.
When one attendee complains about corporations profiting off of LGBTQIA people, Young-White quips "That's what the 'Q' in LGBTQIA stands for: qorporations."

Young-White points out that EQT "swings both ways" by simultaneously supporting Pride and donating to anti-gay politicians. Later on, he introduces a dildo attached to a drill, labeled with an EQT logo. "I thought that maybe this could really get across the message."

At the People's Pride, he heard from more voices dissenting corporate-sponsored Pride, including Ciora Thomas, founder of SisTers PGH.